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All information in these pages is copyright (c) 1989-2003 by Roger Nichols. All rights reserved. Permission for personal reference only, and may not be reproduced by any method without written permission.


Record Company in a Basement


by Roger Nichols

Musicians with their basement project studios are always talking about cutting demos and presenting them to a record company in the hopes of landing a big record deal. Things like that do happen, but usually not to anybody you know personally. It is always someone else that gets the deal just like it is always someone else that wins the lottery. But you keep buying lottery tickets, don't you?

What if you decided to do the whole thing yourself? You have already decided to record your songs yourself, so why not do the editing, the mastering, the album cover design and production, make the CDs, and then sell the finished product to a distributor or press up a bunch of CDs to sell at your gigs? Well, you can do all of those things, and just to make sure it is possible, I decided to try it all myself with two different projects.

Project #1: Bucky Baxter


Bucky Baxter is a guitar player who plays steel guitar on the road for Bob Dylan. He wanted to do an album of his own, but couldn't get the interest of any record company. He happened to have a project studio of his own in a small, converted one bedroom house in Nashville. He called up all of his friends and asked them to play, recorded an album's worth of tunes, and then asked me to mix the project. Joy Monroe, a friend of my wife, was the executive producer on the project (she paid the bills for the album).

In the beginning of January, Joy decided that she wanted to go to MIDEM, which is a big record company trade show in France every year where distributors and record companies and independent small companies get together to sell each other product. She was going to make a bunch of DAT copies of Bucky's album to hand out to prospective record companies. She asked me if I could make her 10 DAT copies. (My first reaction was to say "Poof... you are 10 DAT copies", but I thought better of it.) I realized that this would be the perfect opportunity to show off my basement, so I offered to make her 10 CDs instead.

The Music:


The first thing I had to do was re-sequence the album for a better flow of material. I transferred each tune from DAT onto the optical discs of my Akai DD-1000. In the optical disc recorder I cleaned up the front and back end of each song and adjusted the playback levels for better transitions from tune to tune. You would be amazed at how much more "finished" a song sounds if you don't hear any hiss or noise just before the music starts. On the first playback of the entire album in the new order, I decided to change some of the spaces between songs. A few little tweaks (hi-tech term) to the edit list, and I was ready to roll.

The length of the album was about 48 minutes, so I used 63 minute CD blanks. I loaded one into the Marantz CD-R 610 CD recorder, set the input to digital, pressed record-pause, and played the album back from the Akai to make sure that the signal was getting there properly. This comes from years of experience in making tape copies when I would start the record machine, start the playback machine, and wonder why nothing was showing up on the record machine meters. It was always "one more button" that I forgot to press before I started. After doing the same thing with my CD recorder a few times, I thought it was better to attempt a dry run than ruin a CD by recording blank space at the beginning. Remember, you can't go back and erase mistakes on a CD. The dry run worked fine, and I was almost ready to go.

Right here I would like to touch on START IDs. START IDs are the codes that are put on the CD so that you can find the beginning of each tune. A START ID on a CD is much like the START ID on a DAT tape. On a DAT machine you can select AUTO START ID and the machine will automatically place one on the tape at the beginning of each song. Because the DAT machine doesn't know to record the ID until after the music gets loud enough to trigger it, the START ID is always a little late. In early DAT machines, when you skip to the next tune, the machine would fast forward to the next START ID and then start playing. You usually missed the first few milliseconds of the song (I know that is my favorite part of any song, the first few milliseconds). Some players, like the Sony PCM-2500, would allow you to go to each tune and move the START ID earlier to avoid this problem. Current DAT machines are much smarter. When you skip to a START ID, the machine knows that the ID is late, so the machine goes up to the ID, and then backs up a little to get a running start at the tune.

CD players don't do that. CD players expect the START ID to have been placed about 1/2 second before the music actually starts. There was no need for all of the fancy software because there was not ever supposed to be recordable CD recorders with AUTO START ID. When a CD master is produced, a sheet of paper with time code information lists the time code of every START ID on the CD. This information is entered into the computer that cuts the glass master. The computer then places the START ID information in the Table Of Contents of the CD (located at the beginning of the CD before the music starts.) So, anyway, the point is that if you use the AUTO START ID feature of the CD recorder, whenever you skip to the next tune, you will miss my favorite part of the song.

The reason for this little side trip is that I didn't want anyone to miss the first few milliseconds of Bucky's songs, so I listened to the transitions between songs and wrote down the times for each START ID. This hopefully was after one song faded out, and about half a second before the next song began.

The SADiE hard disk editing system automatically produces an edit list and will automatically send START ID commands down the digital audio link to the CD recorder. The Akai DD-1000 does not provide this feature, so I had to watch the time display and press the manual START ID button before the start of each tune.

HHB, in London, sells a box that connects digitally between a DAT machine and a CD recorder. The box has some delay memory for the digital audio, and converts DAT START IDs into CD START IDs. Because the audio is delayed but the START IDs aren't, the CD start ID is placed before the music starts. What a concept! I have heard rumors that some of the next generation of CD recorders may have this feature built in, but not in time for this article.

So here we go, the Akai is ready, the CD recorder is armed, all that is left to do is grab whatever you grab in intense situations and jump in. I took the CD recorder out of RECORD PAUSE, and pressed PLAY on the Akai. Everything worked fine, and the first blank disc was burning its way toward CDness (EDITOR.. don't change this, it is a real word, honest). A the correct times I punched the START ID button and after the CD was done I pressed STOP. First one down, nine more hours to go. (Maybe this wasn't such a good idea to volunteer for this job after all, but hey, I do live in the Volunteer State).

Remember, I said that in CD production, the table of contents is written to the CD before the audio. Well, when you are recording your own CDs, the machine does not know where the tune is going to be until after it is recorded, right? So, the way it works is the recorder skips over the table of contents area while you are recording. It waits until you have recorded all of the selections and pressed the START ID button wherever you wanted. After you are done recording, you press a button labeled FINISH. When this happens, the recorder goes back and writes the table of contents area of the disc. After this is complete, the disc is no longer recordable, and can be played back on any CD player.

Art Is More Than Just a Guys Name:


During the recording of the CDs, I thought about printing up labels for the front of the CD jewel box to list the contents. You know, the names of the songs, who produced it, who played on it, and who spent ten hours making the CD copies. My initial impression was to do something like Figure 1, but I was trying to help the project, not hurt it.

The light bulb went off in my head as I was cruising through my computer and realized that I had a copy of Adobe Photoshop 2.5 that I had stolen from a friend. I had been looking for an excuse to play with it for a long time, and now was my big chance. I decided to see if I could make these ten CDs look like they had just come from the New Release bin at Tower Records.

After talking with Joy about what should be on the cover, she told me that she had spent a lot of money on portraits of Bucky, and could I use one of them for the cover. She sent me a 2 1/4 by 2 1/4 transparency of the picture she wanted to use. I found a service bureau in Nashville that would scan the transparency and place it on a Kodak Photo CD for $40 including the CD. Any additional photos would be added to the CD or $20 each. I got the CD back the next day, and proceeded to load it into Photoshop. It looked great!

My kids had (I used had because they are not getting it back) an Apple Color Style Writer 2400 color ink jet printer. The printer's resolution is 360 dots per inch, and so that was the resolution I selected for the Photoshop project.

Figure 2 shows the scanned photo that I was going to use for the cover of the CD booklet. I wanted to put something behind the photo besides the white background. Bucky is sort of a Country guitar player and we are in Nashville, so what wood (pun, not bad spelling) be more appropriate than the side of an old barn. Placing the barn wood behind Bucky was much easier in Photoshop, and I didn't have to scrape off my shoes after the session. I then created the text for the title. In a highly creative moment I decided on "Bucky Baxter" for the CD title.

I wanted a background for the text and credits on the inside of the CD booklet. I found a stock photo of an old window. I loaded it into Photoshop and then proceeded to mess with the brightness and contrast controls to make the picture light enough so that the text would show up that was going to be placed on top of the photo. I typed in all of the text and then experimented with different sizes and fonts until I came up with something I liked. I then placed it on top of the photo to produce the results depicted here.

The next step was to place the credit picture next to the cover photo so that they would print on a single piece of paper. This would allow you to fold the printed copy and slip it into the CD jewel box just like the big guys do. I changed the size of the canvas in Photoshop and copied the credit picture to a place alongside of the cover photo. Done.

The final task was for the back of the CD. This area is bigger than the CD booklet and includes two little strips that become the front and back spine of the CD. This vertical area is where the titles go so that you can read the name of the CD when they are stored on your CD shelf.

The dimensions of the CD booklet is 119mm high by 119mm wide when folded. The back of the CD is 116mm high by 152mm wide including the end strips which are each 7mm wide. I wanted the same information to be presented on the back of the CD, so I decided to use the same picture (which they do on most commercial CDs). To fill in the extra area, I cloned part of the wood around the window and copied it into the empty space. I then typed the text that I wanted to show on the end spines, rotated it vertically, and placed it over the picture. After printing, the picture needs to be folded 7mm in from each end to be placed properly under the plastic insert in the CD jewel box, so after the first printing and unsuccessful folding attempt, I placed fold marks in the proper place on the picture. Try to remember, I didn't just fall off of a pineapple truck. That was a few years ago.

Time to print the pictures. Hewlett Packard makes some glossy paper for ink jet printing that is perfect for CD applications. Discounted it sells for $51 for 50 sheets, so I try not to waste very many sheets. The CD back picture would fit two to a sheet of paper, so I produced a 2 up version of the back for printing purposes. Prepare to spend some time waiting for the printer to crank out the photos. It took about 20 to 30 minutes per page for the printing to take place. If you have the extra money, get a nice Kodak or Techtronix dye sublimation printer for the job. They can process the same picture in about two minutes. If you want someone else to print it up for you, Kinko's has a dye-sub printer and Photoshop software, so you can do everything at Kinko's, or just take your disk down there for printing. I hope you have a removable Syquest drive for the Kinko's run, though, the print files are about 20 megabytes each at 360 dots per inch.

The last thing to do before the CDs went out the door was to write the name of the artist on the actual CD so that you would know what it was when it wasn't in the jewel box. What usually happens is that a label is typed and placed on the back of the CD, or you just write on the back with a Sharpie. Well, not me, president of the Gear Sluts. I went down to Kinko's and had an overnight rubber stamp made that said BUCKY BAXTER with letters 1/2 inch high and a text length of three inches. I then used a permanent ink stamp pad and stamped BUCKY BAXTER on each of the CDs.

Pop out the plastic insert, bend the tabs and place the back photo, replace the plastic insert, put in the CD (don't forget this part), fold and slip in the booklet, and bingo, finished product out the door.

Project #2: Fugitive Blonde


Not to be out done by Bucky's CD, my wife who is lead singer and songwriter for a new band called Fugitive Blonde (we won't discuss the reasons for the name choice) decided to go with her friend Joy to MIDEM. "Gee, that looks easy, why don't you make some CDs of my songs to take along?", she asked. "Sure," I said, thinking that doing it one more time would still be fun.

Audio Clean Up


The recordings for Fugitive Blonde had been compiled over quite a few years on many different machines. They included Akai MG-1212 analog 12 track, ADAM 12 track digital, Fostex G-24S, and Alesis ADAT. The mixers used ranged from a Roland 24 input keyboard mixer, to an SSL-4000E (well, so I took the ADAM to the studio one day as a test, OK?). The mixing environments ranged from studio control room to untreated spare bedroom. Most of the material was on DAT tapes, except for a couple that were on Sony F-1 with emphasis (OK, so I made a mistake once).

I was originally content with the idea of just copying the songs to CD for the purpose of obtaining interest at a record company so that there would be a budget to recut the material. I started by digitally transferring everything to one DAT tape for ease of handling. I decided to try running one of the songs through the TC Electronics M5000 digital audio processor to play with the new three band digital limiting software that is available for that box. I started messing around with the compression parameters and the crossover frequencies between bands, and all of a sudden it sounded like a finished, mastered record, but with a little hum and hiss. It sounded so much better, that I ran every tune through the compressor. I didn't always use compression, most of the time I would just raise the level of the upper band to make the mix sound a little brighter and compress the low end to add some meat to the bass and kick drums. Cool! I started getting excited.

I then transferred the results into Sound Tools on the Mac. Once in Sound Tools, I loaded in each song and listened to the beginning. About half of them contained some hum, or hiss, or both. I happened to have DINR in my Sound Tools, so I let it analyze the hiss before the downbeat of the song at set it's filters as it saw fit. I usually chose about 10db of noise reduction and then processed the file. IF there was any hum, I also ran it through the hum removal section of DINR. It worked great. Finally I trimmed the noisy space off of the beginning of each tune. Ready to start cranking out CDs.

With all of the tunes in Sound Tools format on the Mac hard disk, I used Masterlist CD to sequence the songs for transfer to the CD. I simply opened each audio file in the order I wanted them played, and selected the space I wanted between songs. The start and end times of each tune are displayed automatically, and a running timer lets you know where you are so you can punch the START ID button on the CD recorder. Digidesign says that there are hardware limitations that will not let Masterlist CD automatically write START IDs to an external CD recorder. Another brownie point for SADiE.

Enter Pinnacle Micro:


Like the Lone Ranger arriving just in time to save the day, the new RCD-1000 CD recorder arrived on my doorstep. It is a little half height unit that looks like an external CD-ROM player, except it records! I wouldn't have to stand around and manually record START IDs any more.

It took less than 10 minutes to hook up the new box, load the software, and re-boot the computer. The audio data was already on the hard disk... (Wait just a darn second, here. A computer hard disk is spelled with a "K", but an audio disc is spelled with a "C". Now that I have digital audio on my hard disk (disc) so how am I supposed to spell it? How about disck?) Anyway, where was I? Oh yes, I loaded the disc writing software and placed a blank disc in the RCD-1000. They have a cool drag and drop interface that lets you set up the CD-R recording session. You just select Audio as the format for the CD, and drag the names of the songs over to the audio portion of the display. Choose CREATE from the menu and get ready to write.

As a safety factor when writing to CD, the software gives you the option of actually writing the data to disc, or writing to a Virtual Disc. If you choose Virtual Disc, the software pretends to be recording to disc, but actually keeps the writing laser turned off. This allows you to make sure that all of your data can be spooled off the hard disk correctly without blowing a CD blank in the process. The manual highly recommends that you try this before actually writing the CD. I usually do it this way unless I am trying to add to my ever growing pile of blown CDs.

One other point. I found out the hard way (after blowing a CD) that it doesn't matter in which order you drag tune titles over to the audio window, the tunes will be recorded to the CD in alphabetical order. After one CD down the drain, I added numbers to the front of each file name to have them sort in the right order.

Cool! (Second time I said that in the same article). Two big plusses about the Pinnacle Micro RCD-1000. Because of the way it records the audio to the disc, it places START IDs automatically and at the correct place just before the audio file starts. No more manual START ID button pressing. And I've been saving this for last, the RCD-1000 is a double speed drive. IF you have a fast enough computer and hard disck (remember, it has audio on it now) you can record CDs at double speed. This means that these CDs with 46 minutes of audio only took 23 minutes to record. The Fugitive Blonde CDs only took five hours, and since I didn't have to push the manual START ID button, I could work on the artwork at the same time.

Art's Mother


OK, so things were starting to get a little testy after another 15 hours of recording CDs. Not so, Photoshop breath. While my trusty Sound Tools/ Pinnacle Micro enhanced Mac was busy cranking out CDs, I fired up my trusty Mac Powerbook to work on the Fugitive Blonde CD booklet.

Another trip to Kinko's produced some 300 dot per inch scans of black and white head shots of the Fugitive herself. I loaded it into Photoshop, cropped it, and added the text. I decided not to use a photo for the cover or back, because my daughter, Ashlee had just drawn her impression of the Fugitive Blonde on her Mac. She had produced two drawings, one for the cover, and another for the back of the CD. Some image shuffling and text typing produced the results you see here.

What to Make of All This


Well, in the span of a week, I was the record producer, the mastering engineer, the CD plant, the record company president, and the entire art department. It showed me that if you play with your high tech toys enough and learn how they work, they can help you create things that give you just a little edge on the next guy.

If you want to produce more than 10 or 20 CDs, then this method becomes a little expensive. You won't make much money producing CDs at $20 each and selling them at $14 each. But, that is how I live. Lose money on every deal, but make it up in volume.

The CD you just made can be used as a master to send to the CD plant, and your artwork can be used to mass produce the CD booklets. There are many CD plants that will crank out 1000 CDs for about $1.80 each, including the booklets. You're in business now!

By the way, the Fugitive Blonde demos sounded so good after all of the clean up and mastering, that all of the record companies that saw the Fugitive Blonde package and heard the CD thought that it was a finished product already with a record company. One of them wanted to know how much it would cost to get Fugitive Blonde out of her current contract. Well, let's see. A Power Mac, a Kodak Dye Sublimation printer, Aldus Freehand, a color scanner, a digital camera, Macromedia Director, some video hardware, morphing software...........

One Last Technical Bitchenness.


Usually I submit my stuff to EQ through Compuserve. Because of the Photoshop pictures, the total amount of data was 70 megabytes. Overnighting a Syquest was considered, but my Syquest is only 44 megabytes so it would have taken two of them at about $50 each. So what did I do? I submited my article on CD-ROM. I had plenty of room to spare, and it only cost me $10 for the blank CD. I think I can chalk that up as another first for Gear Sluts. TTFN (Ta Ta For Now)

Note: Roger Nichols has since purchased a copy of Adobe Photoshop 3.0 and a copy of Adobe Illustrator 5.5 so that he doesn't have to worry about the Copyright Police reading this article.